Your company website serves as the first port of call for consumers wanting to engage with your business. It is critical that your portal promotes your firm successfully to consumers, compelling them to buy your products and services. Turner Little explains how to write a fantastic company website.
Decide website goals
The key to creating the perfect small company website, is ensuring it brings in business. You should start by deciding what goals you hope for the portal to achieve, by asking yourself three questions. Who are your customers? What do you want for your target market to get from your website? How should your audience feel about utilising your website? This will give you some pointers on design.
Let’s say that you run a cutting-edge fashion retailer. You will need to develop a sophisticated website, to appeal to your aesthetically-conscious audience, but also ensure your products can be found, earmarked and purchased easily. The requirements would differ drastically, however, if you operate a last-minute babysitter booking service. Your audience is busy, stressed parents, so your website will need to promote experience and professionalism, to engender the trust parents need to feel safe letting your firm mind their children, but be highly compatible with mobile, for convenience’s sake.
Focus on design
Now you know what you want to achieve, how can you utilise design to get there? Ensure that your site’s critical information links together, so customers see your most important messages, without getting bogged down in searches. Many people only spend a few seconds on a webpage, so bad design could frustrate consumers and make them click away to a competitor, depriving you of business.
There are design features which all business websites should include. This ranges from high quality images, which promote professionalism to a “graphical hierarchy,” which allows your firm to promote its most important information online in an easily navigable manner. For example, do you want people to buy products and services on your website? How you can lay your pages out, so consumers can click that ‘buy’ button easily. At Turner Little, we supply the key internet services, from website hosting to development, that you require to cultivate a portal that is designed meets your firm’s specific needs.
Create engaging copy
It is also crucial that you create content for your website, which allows it to rank prominently in Google searches, bringing your firm to the attention of people looking for your products and services. This can be achieved by optimising your content with common search terms for your industry. However, you must utilise this strategy subtly, or it will appear that you are relying on spam tactics, something which both customers and search engines frown upon, as it does not provide relevant search information.
Your content must be geared towards your target consumer. Clearly explain how your products or services enrich the lives of consumers as simply as possible, to ensure they get the message. Avoid using industry jargon, as consumers may not understand these terms, diluting the effectiveness of your copy. Also use words such as ‘you’ instead of ‘we’ to communicate directly with consumers and include ‘call to actions’ such as ‘buy now’ so customers understand how they can utilise your services.
Expand outreach
With these measures, you can create an effective company website, increasing your firm’s presence online. But it is advisable to team this tactic with an effective social media marketing strategy, as many people now use sites like Facebook and Twitter to find companies online. Include buttons linking to your social media accounts on your website and post website content so it appears on your profiles, so you can broadcast your business’ core brand principles to as many consumers as possible online.
Turner Little
Turner Little was founded in 1998 and it has since become a well-established UK based professional Company Registration Agent, Registered Bank Intermediaries and Business Consultants, as well as Trust provider. You can receive our monthly newsletter by signing up using the form below.
