Marketing can be the difference between success and failure for a small business; Turner Little have 5 tips to help you create a successful strategy.
Know Yourself
The first step in any marketing strategy is establishing who you are, and what makes your product or service special. Developing and understanding its unique selling proposition helps you differentiate yourself from the competition. Once you are clear on the characteristics and values which make you different, you’ll have the framework you need to position and market your business.
Know your Customers
The second stage is equally as important and you need to get it right. Who is going to be buying your product or service? You need to be clear on the audience you are going to target and sell to. Even if you believe that your product or service could be of interest to everyone, when you are starting out you need a specific customer segment. Once you have decided on a market segment, it will be easier to decide on approach to try and reach those potential customers, and clearer to understand which channels you need to focus on.
Be Visible (website/social media)
Marketing is all about being visible, and the most simple and inexpensive way of being visible is online. A website is essential for any new business; it will be how the majority of your customers find you. An attractive design and a compelling offer is vital, but another area you need to consider is Google.
What would someone type into Google to find your website? This is where the first two steps come into play. Once you have established some key terms that customers may use, you need to optimise your website for these terms. Try use the keywords wherever possible, and you will gradually start to rank higher and higher for those search terms. Being visible on social media is becoming almost as important; it is the perfect platform to connect and interact with your customers. Once your website is in action, social media is the next step.
Content strategies
Now that you’ve got platforms to publish and reach customers from, you need to establish your brand as an industry expert. Content marketing has become essential to the online success of any start-up. A company must be a producer of content, regardless of whatever other product or service they are involved in.
Start-ups fail for many reasons but one of the key reasons they fail is connected to the issue of content. A business that lacks content has nothing to talk about. They lose passion both internally and externally. They have no voice, nothing to say and consequently, failure soon arrives. Creating content, by contrast, fuels the start-up’s progress by providing opportunities to cater for the needs and interests of customers beyond the products and services you supply.
Media exposure
Once you’ve made your business visible online, it’s time to try gain mass exposure through different mediums. Craft a business and consumer story for your company and think about the most relevant and profitable places to distribute it. There is a lot of noise out there these days, so be sharp about your angle and think about why someone would publish or read your article. Give them something personal, noteworthy and authentic to consume.
Turner Little
Turner Little was founded in 1998 and it has since become a well-established UK based professional Company Registration Agents, Registered Bank Intermediaries and Business Consultants, as well as Trust providers.
