Consumers are increasingly using smartphones to engage with businesses on the go. It is crucial that you develop a strong mobile marketing strategy, to promote your products and services. Turner Little reveals five tools you can use to make your business’ mobile marketing strategy more effective.
Utilise an app
Over half of people now access marketing information via mobile, so it is wise to develop an app. It is often easy to find ‘drag and drop’ application development software, with templates geared towards your industry, to help you achieve this task. Prices for these services vary with some companies offering plans ranging from free to $180 per month for premium packages. You can use apps for tasks like sharing marketing promotions, receiving order information and providing easy access to your firm’s website.
Mobile marketing networks
Remember that your firm’s ads are more likely to be seen by consumers on mobile, as 98% of ad blocker use takes place via desktop. You should use mobile advertising networks to boost the effectiveness of these campaigns. These networks basically connect your ads to others, who can share them on mobile sites and apps, in exchange for a small fee, within your set parameters. With this strategy, your ads are viewed by those most likely to buy your products and services, potentially increasing your leads.
Building your website
Meanwhile, it is key that you build a strong website for your business, to ensure you can construct a robust mobile marketing strategy. This involves a range of tasks, from developing your portal, to registering its domain name. It is wise to enlist expert aid, to ensure you create a website which allows you to advertise your firm’s products and services effectively to consumers. Turner Little provides a variety of internet services, from website developing to domain name registration, helping you get started.
Check your website
After you have created a website for your firm, ensure it is optimised for mobile. With this strategy, you could raise your traffic, decrease your bounce rate and raise your portal’s placing in Google search rankings, ensuring it comes to the attention of target consumers. You can use Google’s mobile friendly test to determine whether you need to increase your website’s responsiveness for mobile devices.
Find local directories
It is wise to get your firm’s mobile site listed on mobile friendly directories, e.g. yelp and indexed in search engines. Small Business writes that this will allow you to benefit from location-based targeting, maps and reviews, which are trusted by up to 72% of consumers, making it easier for customers to engage with your company. Also, if your firm is listed in local searches, it will rank prominently when consumers perform searches for your location and industry via mobile, potentially boosting foot traffic.
Deploy QR codes
If your offline advertising efforts catch a consumer’s attention, they are most likely to access your firm’s website via mobile. Rather than forcing them to perform this task by typing in a long, hard-to-remember URL, offer ‘quick response’ (QR) codes. This will make the consumer’s browsing experience more convenient, which is perhaps why 39% of women and 56% of men have scanned QR codes.
Turner Little
Turner Little was founded in 1998 and it has since become a well-established UK based professional Company Registration Agent, Registered Bank Intermediaries and Business Consultants, as well as Trust provider. You can receive our monthly newsletter by signing up using the form below.