Email marketing is a great way to generate awareness, leads and sales for your business. Data from IPSO Mori shows that 79% of those surveyed have used email in the past three months, illustrating the overarching reach of an effective email marketing campaign. But in order to utilise this strategy effectively, it is vital that you build up a subscriber list, so you can reach your target audience and maximise return on investment. Turner Little explains how to develop an email subscriber list.
Identify your audience
It is key that you identify your target audience. By taking this step, you will be able to promote your firm’s products and services to an audience which engages with your chosen sector. Conduct market research to identify your demographic and determine how you can engage them effectively via email marketing, in order to generate new revenue for your business.
Find a reliable provider
Make sure you find a reliable service provider. Opt for a company that lets you send emails, manage subscribers and provides effective trafficking, so you can attain the infrastructure needed for effective email marketing. We should also note that by utilising the services of a reliable service provider, you will ensure that your marketing emails are not instantly marked as spam. If this happens, consumers are less likely to view your emails, rendering your campaign ineffective.
Set up infrastructure
You should integrate email subscription forms across your site, otherwise consumers will have to actively find ways to subscribe to your list. Few people in this hectic world are willing to invest valuable time and effort just to subscribe to an email list. This is why you should start building up your subscriber list by focusing your efforts on your company website, so you can capitalise on existing traffic. It is essential that you create a great website, so consumers can find your firm easily online.
Leverage existing traffic
SME Web writes that the key to success is leveraging “traffic you’re getting and convince people to stay in touch with you by opting-in.” Make sure your website’s design, structure and content are designed to maximise sign-ups. Visitors should be able to see your sign-up form straight away when your portal loads, so ensure it is on the top, right-hand side of your website. This will catch a consumer’s attention as people read from left to right, so their eyes will naturally land on your form.
You may also want to employ multiple sign-up forms, to provide your target audience with more opportunities to opt into your email marketing campaign. Use Google Analytics to determine which of your website’s subpages generates the highest traffic and place sign-up forms on these pages. The most popular pages are likely to be your main and ‘about us’ pages. You could also forsake static forms in favour of sliding forms, which force a user to take notice of your firm’s email sign-up tool.
Focus on your website
It is key that you develop a first-rate website to build the subscriber list necessary to deploy email marketing effectively. By pursuing this strategy, you will provide consumers with the means to sign up to your list as easily as possible. You may want to enlist the help of professionals to ensure your company has a website which facilitates email marketing. Turner Little provides the internet services, from domain name registration to website development, that you can use to achieve this aim.
Turner Little
Turner Little was founded in 1998 and it has since become a well-established UK based professional Company Registration Agent, Registered Bank Intermediaries and Business Consultants, as well as Trust provider. You can receive our monthly newsletter by signing up using the form below.
